Evaluation: What have you learned from your audience feedback?

Audience feedback played a secondary role in my production though it was still important in some decisions. Especially in some of the design choices that went into my ancillary products. It also assisted in my wanted to appeal to my target demographic.

It is important when creating a media product not to allow my biases to get in the way, though I have my own ideas on what I want my work to be, I must appeal to a target audience in order to appeal to an audience other than just myself, therefore with aspects such as font, imagery and title I approached my audience and asked what they liked out of a selection, often chosen through online polls.

The most notable aspect chosen by audience feedback was the title of my media product, eventually chosen to be Behind Enemy Lines, at first I had a few titles that could have been possibilities. After an online poll I distributed to my target audience they chose the title 'Behind Enemy Lines'.

A media theory that ties into this aspect of my media is White's theory of 'Gatekeeping', he stated that as a media producer I decide what my audience get and how, I am the gatekeeper to my audiences perception, for example, by showing my main character doing something heroic, my audience will see him as a hero, by showing my villain only being a bad guy, my audience will see him as a villain. Though this theory mostly applies to larger corporations with much more influence through their products, it is important to keep this theory in mind because I do have an influence, even if only a little, on my audience.

It wasn't just my questions to my audience that played a part in the production of my product but criticisms that were brought to my as well. The most prominent change brought by audience criticism was that the first draft of my video looked 'uncinematic' without aftereffects and so I went and added aspects like colour correction and black bars to enhance the cinematic quality of my product.