Research Action Plan

Existing examples:

Look at existing products of the same or in a similar genre as the one I want to produce to get an idea of production values and quality of the average product. Notice should be made of any behind the scenes footage or write-ups which can give me an insight into the production of a media product.

Audience:

Define my audience in detail (age, gender, occupation, interests) and plan to include elements that will appeal to this audience within both my main product and the side products.

Market Research:

Have a look at what is successful, what genres, styles, techniques are viable for me and what gets the best response. Further research will incorporate this as I use what I found to influence choices regarding style and other research.

Style:

Create a mood board to get an idea as to the style of my product based on both the existing examples I viewed earlier and my audience. By combining these I should have a relatively unique style to use to create my main product.